vs_card_prefix Framer

Framer is the designer-favourite for animated marketing sites with AI page generation built in.

vs_shaker_wins

  • Real app logic — auth, billing, dashboards, e-commerce. Framer is mostly marketing sites.
  • Multi-stack output: Next.js, WordPress, Shopify, mobile. Framer is Framer-only.
  • Owned code. Framer sites live on Framer infrastructure with no export.
  • AI generates copy, structure, AND backend. Framer AI generates layouts.

vs_competitor_wins

  • Framer animation and interaction polish is industry-leading.
  • Framer Sites design control rivals Webflow with a cleaner UI.
  • Built-in CMS works well for content sites.

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Framer pivoted from a prototyping tool to a full website builder around 2023 and nailed the designer experience. The visual editor is fast, animations are buttery, and the AI page generator is genuinely useful for marketing landing pages.

The limits are the same as Webflow plus a smaller ecosystem. Auth, members area, paid subscriptions, transactional flows — bring duct tape (Memberstack, Outseta, Stripe Atlas). Real custom logic? Forget it.

Shaker is the better choice when the site needs to do anything beyond inform: take payments, manage users, run a dashboard, run an admin panel. The output is real Next.js you own.

Many teams use both: Framer for the marketing site, Shaker for the actual product. That is a reasonable split.

Pricing: Framer Mini is $5/site/month, Pro is $30/site/month. Shaker is $19/month for unlimited projects.

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